Mar 31, 2022
In Questions & Answers
Precisely, 51% of consumers consider it vital to Consumer Email List receive a personalized experience through the different digital channels of the D2C brand, according to a study by Scalefast. This personalization, on the other hand, cannot be Consumer Email List applied without a point of view focused on omnichannel , that is, on Consumer Email List generating an equitable impact on all types of consumers, regardless of whether they buy more online or through the physical channel. We must not forget that the objective of any Consumer Email List D2C strategy is to bring the brand directly to the potential consumer, and for this, all possible points of contact must be taken into account and the same effort must be applied to all Consumer Email List of them. These points of contact can be summarized in three specific groups: the physical point of sale, the mobile and the home . Ideally, use a method to combine all these points to Consumer Email List create a single, omnichannel D2C experience to ensure that you reach all types of customers at any time. A good way to achieve this goal is through the Consumer Email List use of QR codes with interesting information for the reader , since they can be scanned directly at the point of sale, from the comfort of the sofa at home or at street level, always Consumer Email List with the use of the smartphone. Now that the omnichannel points through which to disseminate the content have been defined, the next step is to determine the mechanics to attract the Consumer Email List customer's attention in Direct to Consumer strategies .