Apr 12, 2022
In General Discussion
Can Xiaogepinpin realize Tencent's e-commerce dream in the e-commerce track? The article analyzes and explores this issue from the three aspects of Xiaogepin's current shopping mode, how merchants settle in and the social e-commerce market situation, and shares it with you. Just as Ali has always had a social dream, Tencent, an old rival, has always had an e-commerce dream. Before the arrival of May 1st, Tencent once again tested the water e-commerce. A small program and public account named "Little Goose Pinpin" appeared on WeChat. From the current point of view, the "Little Goose Pinpin" model job title email list is similar to Xiaohongshu + Pinduoduo 's shopping e-commerce platform. Its slogan is: "There is nothing happier than buying good stuff!" It is understood that the Xiaoge Pinpin applet was developed by Shenzhen Tencent Computer System Co., Ltd., and the main body of the corresponding public account is also Shenzhen Tencent Computer System Co., Ltd. According to the user agreement of Xiaoge Pinpin Mini Program, the products purchased on this platform are provided by merchants. Merchandise sales, invoice issuance, delivery and distribution, pre-sale and after-sale services are provided independently by the merchants selected by users, and Tencent will not participate in any activities such as the operation of third-party services. The Xiaoge Pinpin platform cooperation agreement shows that Tencent is responsible for the development, daily maintenance and technical support of the Xiaoge Pinpin platform to ensure the normal operation of the platform. Tencent has the right to charge technical service fees for various services provided by Xiaoge Pinpin Platform to merchants.