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mim akter
Apr 04, 2022
In General Discussion
The foundations of the content Phone Number Database strategy A common problem when creating a content strategy is that it starts with a gut feeling from the start. We make assumptions about what kinds of content 'should' work Phone Number Database and be attractive to the target audience. A gut feeling says that certain topics will yield many impressions, clicks, shares, followers or likes. In the worst case, this feeling even drives the Phone Number Database entire content strategy. When a strategy is created in this way, it depends on one success factor: luck. And however you get used to it, a content strategy based on happiness and feeling is not a strategy. The success factors of a Phone Number Database content strategy A good content strategy comes from data analyzes and (customer) research. Understanding (online) behavior and characteristics of target groups is the only Phone Number Database way to really put the customer at the center of all content you publish and distribute. The content strategy also consists of: measurable objectives (more visibility often stands for impressions) a Phone Number Database focus on clearly defined target groups (personas with geographical, demographic and interest-related characteristics) a concrete activity plan (when do we do what, for what purpose and in what form. As you achieve more quick Phone Number Database wins and objectives, the content strategy grows with the ambitions and growing objectives of the company. Ultimately, a content strategy even 'touches' all online marketing Phone Number Database components. The Achilles' heel of content strategy: 3 common problems Besides the lack of measurable objectives, there are 3 problems that often arise during the execution of the content strategy.
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