product/service data, real-time data, and more. This applies to search, display and social media ads. Plan ahead Develop the following strategies: Who are you targeting? Where are you targeting them? What is the intention or desired action? Do you have all the necessary accounts, tools, and resources? Accounts and data company employee list connections Accounts: Google AdWords, Facebook Ads, Google Merchant Center, Google Docs, etc. Data connections: retargeting, e-commerce tracking, e-commerce platforms or feeds, other database/API connections, etc. Time and resources Setup: Setting up DSAs can be cumbersome and may require resources beyond your team or skill set.