Xiaohongshu is a community with female executive list users in the majority, and its grass-growing marketing features are the most prominent on executive list the platform. The author of this article analyzes the marketing methods of Xiaohongshu, and analyzes how the brand obtains new increments. According to the Insight Report on the Rise of Domestic Products released by QuestMobile in 2020, among the four major domestic social platforms Weibo, Douyin, Kuaishou and Xiaohongshu, Xiaohongshu attracted attention with a high conversion rate of 21.4%.
Xiaohongshu, through its high gathering and executive list strong influence on vertical and interested users, is the “from 0 to 1" to provide the "behind the scenes", and it has become an incubator for more and more cutting-edge brands. Under the marketing rhythm of brands putting heavy weight on e-commerce live broadcasts, releasing short videos, and all in B executive list station, Xiaohongshu has also become a "value depression" worthy of careful cultivation, and it is also a must for future brands.
Under the anxiety of growth, how can new and old executive list brands use Xiaohongshu marketing to win this battle of content planting for thousands executive list of people? 1. Planting grass economy: take content as the contact point and product as the connection According to public data, by the end of 2020, Xiaohongshu’s monthly active life has exceeded 100 million, of which the emerging consumer generation population under the age of 30 accounts for about 70%,